3 Key Content Considerations to Boost Conversion

Create thumb-stopping, dwell time and driveway moments

Image by author with Pixabay photos

Addressing the short attention span of today’s digital audience is a serious challenge for content creators. Combine these three elements in media messages to retain engagement through the call-to-action goalpost.

1) Grab attention with a great “hook,” a question or idea to get the audience to stop…