Proper preparation gets you the press coverage of your dreams — Desperately seeking traffic? Borrow the audiences of media outlets and podcasters. But first, get your ducks in order to stand out amidst the tsunami of media pitches. Craft a strong press release to make a big announcement after you develop a thorough, well-rounded media page and a targeted, personalized, and…

The clock is ticking; enrich your family with stories across generations “What is one of your fondest childhood memories?” With graduations and Father’s Day, I’m reminded of Jane Fonda’s acceptance speech when she received her AFI Lifetime Achievement Award. Her wise advice was to “Ask questions.” That’s great advice for graduates about to go out into the world and for the rest of us to gather recollections.

Create thumb-stopping, dwell time and driveway moments Addressing the short attention span of today’s digital audience is a serious challenge for content creators. Combine these three elements in media messages to retain engagement through the call-to-action goalpost. 1) Grab attention with a great “hook,” a question or idea to get the audience to stop scrolling. As digital marketing guru Mari Smith puts it, make content that is “thumb-stopping,” interesting enough that mobile readers stop to learn more.

Sigh with relief when you have a good content posting plan With a little effort, you can create a content creation and schedule rhythm to beat the band Solving the Rubik’s Cube to untangle all the channel and format choices to deliver your message can be so frustrating. …