Targeted storytelling style wins a lady’s hand

Portion of Personals ad in L.A. Weekly in 1985
Click the author’s image to read the entire full-page Personals ad and get links to…

Revered as a great copywriter for the millions he earned, Gary C. Halbert was known for his full-page print ads used to sell products in the direct response style. Today, you can find his lessons in copywriting online for free. His advice is…

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Just a little thought makes memories

Give-giving and receiving
Photo from Pexels in Canva

As I use a present, I remember the friends or family member that gave it to me. It makes me smile.

So, when the mother of a bride suggested I send a gift card, I was stunned. While practical, that’s probably not a memorable…

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Jan Carroza

Jan Carroza

Author | Instructor | ROI-driven problem-solver | Improve conversions for SMBs | Online & offline direct response expert | Forecasting marketing directions