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What Is the Average Lifespan of a Blog or Social Media Post?

Jan Carroza
1 min readSep 27, 2022

Agile visionary Scott M. Graffius crunched numbers for 2022

Graphic of social media and blog icons with their average lifespan of a message
Data by source: Scott M. Graffius in image by author

Evaluate time spent on creation vs. time spent by the audience with messages

Content creators might change how much time they devote and the places where they post messages once they review this chart by agile expert Scott M. Graffius, who updated this chart last July to include blog posts.

The chart shares how long it takes a message to be seen by half the entire audience that will catch it.

If you haven’t been spending any time at all on Pinterest and just a little on YouTube, would you change your mind about where you put your efforts?

Find his original chart and the myriad of data sources he used to create it or click the image above:

What is the average lifespan of a blog or social media post? Content creators might change how much time they devote and the places where they post messages once they know. Click To Tweet

Originally published at https://dmcenter.com on September 27, 2022.

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Jan Carroza
Jan Carroza

Written by Jan Carroza

Author | Instructor | ROI-driven problem-solver | Improve conversions for SMBs | Online & offline direct response expert | Forecasting marketing directions

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